The Fix is one important problem, carried all the way through: a homepage, an offer, a sales story, a follow-up process, whatever the Read says is getting in the way.
You don’t leave with recommendations. You leave with the thing. Built, used, handed over.
Your website starts saying some of the great things your customers say about you.
Buyers stop discounting you before the first call.
The path from interested to signed stops leaking.
You stop losing people between the first call and the contract.
People who have never met you start showing up.
The ads finally have something to say.
Marketing keeps moving on the weeks you don’t.
Your people can sell it without you on the call.
Most businesses don’t need more marketing. They need the right thing fixed first.
Get that right, and a lot of the rest gets easier.
One priority. Three months.
See how the Read finds itSame Product. Different Planet.
Category Design · Positioning · Go-to-MarketCharity Is a Dirty Word.
Category Design → Messaging → Program DesignCategory, Brand, Six Pages of Copy, and a Build.
See it in the StudioWhat it looked like, and what it was.
Twelve case studiesThen we scope it before we start, not after. If the work is genuinely larger, I’ll say so and price it properly. You won’t find out halfway through.
We agree on what finished looks like before the build starts: the thing exists, it is in use, and somebody owns it.
Then say so and we can start. The Read isn’t a toll gate. It’s so you can see how I think before committing to three months.
Both. The structure is fixed; what gets built inside it depends on what the diagnosis finds.
I do. If the priority needs a specialist, I bring one in and manage them. Inside the price, not beside it.
The work stays with you. If there’s another problem worth solving, we can talk about that.
Before we build the thing,
we make sure it’s the right thing.
If the Fix is the right next move, the $1K Read is credited toward it.
Ideas, teardowns, and field notes. The stuff we use to help companies make sharper decisions.