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Some of the most interesting problems I’ve been handed in the last few years, and what it took to solve them.

They Were Selling the Wrong Thing.

He Asked for Social Media. He Left With His Own Brokerage.

The Bottleneck Wasn’t Marketing. It Was the Tax Code.

Same Product. Different Planet.

You Can’t Scale When Everybody Rewrites the Story.

Charity Is a Dirty Word.

Rebuilding a Research Firm Around Its Own Judgment.

A Calendar Full of People Who Weren’t Ready.

Thirty-Six Years of Reputation. Nobody New Could Find It.

The Fight Was the Recruiting Pitch.

Nobody Could Say Why.

That’s a Long Way for Lettuce to Travel.

Where to Start

Most of These Started Somewhere Other Than Where the Client Thought.

That is what the Read is for: one week, $1K, and a clear answer about what is actually worth fixing first.

Borrow Our Brain

Ideas, teardowns, and field notes. The stuff we use to help companies make sharper decisions.